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May 17, Written by. You've probably heard how paramount blogging is to the success of your marketing. Need I say more? So why, oh why, does almost every marketer I talk to have a laundry list of excuses for why they can't consistently blog?

Maybe because, unless canada writing custom site essay university one of the few people who actually like writing, business blogging kind of stinks. You have to find words, string them together into sentences, and ughhh where do you esl blog post writer site for university start? And since you're an expert in your industry, there's no longer any reason you can't sit down every day and hammer out an excellent blog post.

Before you start to write, have a clear understanding of your target audience. What do they want to know about?

What will resonate with them? This is where creating your buyer personas comes in handy. You might, however, want to give them information about how to adjust their approach to social media from a more casual, personal one to a more business-savvy, networking-focused approach.

Don't have buyer personas in place for your business? The topic can be pretty general to start with. For example, if you're a plumber, you might start out thinking you want to write about leaky faucets. For example, you might decide to narrow your topic to "Tools for Fixing Leaky Faucets" or "Common Causes of Leaky Faucets.

Let's take a real post as an example: " How to Choose a Solid Topic for Your Next Blog Post. The topic, in this case, was probably simply "blogging. First, grab the reader's attention. You can do this in custom school essay writers service canada number of ways: tell a story or a joke, be empathetic, or grip the reader with an interesting fact or statistic.

The trick is to organize the info so readers are not intimidated by the length or esl blog post writer site for university of content. The organization can take multiple forms -- sections, lists, tips, whatever's most appropriate.

But it must be organized! Stories: What's the Difference? These sections are then separated into sub-sections that to go into more detail and also make the content easier to read. To complete this step, all you really esl blog post writer site for university to do is outline your post.

That esl blog post writer site for university, before you start writing, you know which points you want to cover, and the best order in which to do it. Just fill in the blanks! The next step -- but not the last -- is actually writing the content. We couldn't forget about that, of course. Need help finding accurate and compelling data to use in your post? Check out this roundup of sources -- esl blog post writer site for university Pew Research to Google Trends.

If you find you're having trouble stringing sentences together, you're not alone. Finding your "flow" can be really challenging for a lot of folks. Luckily, there are a ton of tools you can lean on to help you improve your writing. You're not quite done yet, but you're close! The editing process is an important part of blogging -- don't overlook it. For help selecting an image for your post, read " How to Select the Perfect Image for Your Next Blog Post " -- and pay close attention to the section about copyright law.

No one likes an ugly blog post. In a properly formatted and visually appealing blog post, you'll notice that header and sub-headers are used to break up large blocks of esl blog post writer site for university -- and those headers are styled consistently. Here's an example of what that looks like: Also, screenshots should always have a similar, defined border learn more here screenshot above for example so they don't appear as if they're floating in space.

And that style should stay consistent from post to post. Tags are specific, public-facing keywords that describe a post. Refrain from adding a laundry list was cheap personal statement proofreading sites toronto auf tags to each post. Instead, put some thought into a tagging strategy. Think of tags as "topics" or "categories," and choose tags that represent all the main topics you want to cover on your blog.

Then stick to those. At the end of every blog post, you should have a CTA that indicates what you want the reader to do next -- subscribe to your blog, download an ebook, register for a webinar or event, read a related article, etc. Typically, you think about the CTA being beneficial for the marketer. Your visitors read your blog post, they click on the CTA, and eventually you generate a lead.

Readers who want to learn more have the opportunity to do so, and the business receives a lead they can nurture Learn more about how to choose the right CTA for every blog post in this article. And check out this collection of clever CTAs to inspire your own efforts.

If there are opportunities to incorporate link you're targeting, and it won't impact reader experience, do it. If you can make your URL shorter and more keyword-friendly, go for it. But don't cram keywords or shoot for some arbitrary keyword density -- Google's smarter than that! Meta descriptions are the descriptions below the post's page title on Google's search results pages. They are ideally between characters and start with a verb, such as "Learn," "Read," or "Discover.

Most blogging software uses your post title as your page title, which is the most important on-page SEO element at your disposal. Don't over-complicate your title esl blog post writer site for university trying to fit keywords where they don't naturally belong. Anchor text is the word or words that link to another page -- either on your website or on another website.

Carefully select which keywords you want to link to other pages on your site, because search engines take that into consideration when ranking your page for certain keywords. It's also important to consider which pages you link to. Consider linking to pages that you want to rank well for that keyword. With mobile devices now accounting for nearly 2 out of every 3 minutes spent onlinehaving a website that is responsive or designed for mobile has become more and more critical.

In addition to making sure your website's visitors including your blog's visitors have the best experience possible, optimizing for mobile will score your website some SEO points. Back inGoogle made a change to its algorithm that now penalizes sites that aren't mobile optimized. To make sure your site is getting the maximum SEO benefit possible, check out this free guide: How to Make a Mobile-Friendly Website: SEO Tips for a Post-"Mobilegeddon" World.

Last but not least, it's time to spruce up that working title of yours. Here's what to consider: If you've mastered the steps above, learn about some way to take your blog posts to the next level in this post.

What other steps do you take to refine your blog posts? Don't forget to download your five free blog post templates right here.

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